1. What are some of the new trends affecting the business-to-business buying environment?
A) Global Branding
B) Database Mining
C) Emphasis on accountability
D) Importance of e-commerce
E) All of the Above
ANSWER: E
2. The process by which marketers identify target audiences for the goods and services produced by the company is called______.
A) promotions opportunity analysis
B) common marketing communications
C) creating a budget
D) matching tactics
ANSWER: A
3. Which is NOT a step of advertising management?
A) Complete a creative brief
B) Review the company's activities
C) Identifying potential customers
D) Select an in-house or external advertising agency
ANSWER: C
4. Which advertising appeal uses sensuality to promote an ad?
A) Fear appeal
B) Humor appeal
C) Sexual appeal
D) both A and B
ANSWER: C
Wednesday, March 4, 2009
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