Shaqtus

This commercial is advertising the "NBA on ESPN." What I like best about the advertisement is that it has humor involved in it, which comes from NBA legend Shaquille O'Neal. It also features ESPN anchor Stuart Scott along with Mike Breen. I think that the ad works because of the people who were in it, as many would argue O'Neal as the NBA's all-time greatest center. Stuart Scott is also a very popular figure for ESPN as he is part of many shows, such as SportsCenter and Who's Number 1. Breen is a popular play-by-play commentator for "NBA on ABC," in which ABS owns ESPN. He is also the lead commentator for the New York Knicks on the MSG Network. The people in this commercial definitely makes sense for the audience that ESPN and ABC are aiming toward.