Monday, April 13, 2009

Lowe's

For this blog assignment I went to Lowe's here in Carbondale. What I immediately noticed is that they had grills placed at the front of the store. Both charcoal and gas grills were set up followed by lawn chairs and other outdoor furniture.

I walked a little further and the next items that I saw were lawn mowers. Once I got passed the lawn mowers I saw a bunch of plumbing material and indoor appliances the further I kept walking.

Like any other store, I noticed that Lowe's advertised their prices as, "their price: (THIS MUCH), OUR PRICE: (this much). They had a deal that when you buy one John Deer riding lawn mower you get a free Steel dump cart.

Clearly what Lowe's is trying to advertise is outdoor items with the most commonly used items closest to the front. Having that it is officially Spring time I can see why Lowe's is trying to show off their expensive outdoor appliances.

I also noticed that once you walk up to the chash register, you would find smaller items such as batteries and scissors as well as candy and soda, and a few magazines related to home appliances.

Tuesday, April 7, 2009

Test 3

1.) Which is not one of the three types of pattern use of continuity?
A) Continuity
B) Reach
C) Pulsating
D)Flighting
ANSWER: B

2.) What is it called when a retailer purchases excess inventory of a product while it is on-deal?
A) Forward Buying
B)Diversion Tactic
C) Media Strategy
D) Spiff Money
ANSWER: A

3.) Which is not known as a type of coupon?
A) Instant Redemption
B) Bounce-Back
C) Cross-Ruffing
D) Response Offer
E) None of the Above