Test 3

1.) Which is not one of the three types of pattern use of continuity?
A) Continuity
B) Reach
C) Pulsating
D)Flighting
ANSWER: B

2.) What is it called when a retailer purchases excess inventory of a product while it is on-deal?
A) Forward Buying
B)Diversion Tactic
C) Media Strategy
D) Spiff Money
ANSWER: A

3.) Which is not known as a type of coupon?
A) Instant Redemption
B) Bounce-Back
C) Cross-Ruffing
D) Response Offer
E) None of the Above