Lowe's

For this blog assignment I went to Lowe's here in Carbondale. What I immediately noticed is that they had grills placed at the front of the store. Both charcoal and gas grills were set up followed by lawn chairs and other outdoor furniture.

I walked a little further and the next items that I saw were lawn mowers. Once I got passed the lawn mowers I saw a bunch of plumbing material and indoor appliances the further I kept walking.

Like any other store, I noticed that Lowe's advertised their prices as, "their price: (THIS MUCH), OUR PRICE: (this much). They had a deal that when you buy one John Deer riding lawn mower you get a free Steel dump cart.

Clearly what Lowe's is trying to advertise is outdoor items with the most commonly used items closest to the front. Having that it is officially Spring time I can see why Lowe's is trying to show off their expensive outdoor appliances.

I also noticed that once you walk up to the chash register, you would find smaller items such as batteries and scissors as well as candy and soda, and a few magazines related to home appliances.

Test 3

1.) Which is not one of the three types of pattern use of continuity?
A) Continuity
B) Reach
C) Pulsating
D)Flighting
ANSWER: B

2.) What is it called when a retailer purchases excess inventory of a product while it is on-deal?
A) Forward Buying
B)Diversion Tactic
C) Media Strategy
D) Spiff Money
ANSWER: A

3.) Which is not known as a type of coupon?
A) Instant Redemption
B) Bounce-Back
C) Cross-Ruffing
D) Response Offer
E) None of the Above

Exam 2 Questions

1. What are some of the new trends affecting the business-to-business buying environment?
A) Global Branding
B) Database Mining
C) Emphasis on accountability
D) Importance of e-commerce
E) All of the Above

ANSWER: E

2. The process by which marketers identify target audiences for the goods and services produced by the company is called______.

A) promotions opportunity analysis
B) common marketing communications
C) creating a budget
D) matching tactics

ANSWER: A

3. Which is NOT a step of advertising management?

A) Complete a creative brief
B) Review the company's activities
C) Identifying potential customers
D) Select an in-house or external advertising agency

ANSWER: C

4. Which advertising appeal uses sensuality to promote an ad?

A) Fear appeal
B) Humor appeal
C) Sexual appeal
D) both A and B

ANSWER: C

This is the video for my group: Group N

RAW: Responsibility Always Wins

The first RAW project that I went to was the one that we all did in our RT 301 class. There was a mock "pass-out" outside of the Lawson building held at 11am. Everybody from our class laid on the ground as if we were passed out to spread binge drinking awareness. I thought it was partially effective, but I also know it could have been better. It was held during a time when most people were already in their class rooms. If it was held at a time when more people were around it would have been a whole lot more effective.

The other one that I went to was just after that. There was a group of people dressed up in party shirts and they were acting out a mock tailgate. Their shirts read a lot of different things, such as "beer pong champ." They were also wearing SIU hats and an SIU "number 1 hand" was their. They were playing beer pong (with water) and had many beer bottles around. Slowly they would act more and more drunk. I thought it worked because it was in a good location and it happened during a period when a lot of people were around. They were also very loud and attracted attention.

Test Questions

1. What are the SMART criteria?

answer: Specific, Measurable, Achievable, Relevant, Time limit

2. Goods that you can't touch or handle, but still feel are called ________?

answer: intangable

3. Consumer Values can be defined as:

answer: attitudes shaped by personalvalues

Shaqtus

This commercial is advertising the "NBA on ESPN." What I like best about the advertisement is that it has humor involved in it, which comes from NBA legend Shaquille O'Neal. It also features ESPN anchor Stuart Scott along with Mike Breen. I think that the ad works because of the people who were in it, as many would argue O'Neal as the NBA's all-time greatest center. Stuart Scott is also a very popular figure for ESPN as he is part of many shows, such as SportsCenter and Who's Number 1. Breen is a popular play-by-play commentator for "NBA on ABC," in which ABS owns ESPN. He is also the lead commentator for the New York Knicks on the MSG Network. The people in this commercial definitely makes sense for the audience that ESPN and ABC are aiming toward.