This is the video for my group: Group N

RAW: Responsibility Always Wins

The first RAW project that I went to was the one that we all did in our RT 301 class. There was a mock "pass-out" outside of the Lawson building held at 11am. Everybody from our class laid on the ground as if we were passed out to spread binge drinking awareness. I thought it was partially effective, but I also know it could have been better. It was held during a time when most people were already in their class rooms. If it was held at a time when more people were around it would have been a whole lot more effective.

The other one that I went to was just after that. There was a group of people dressed up in party shirts and they were acting out a mock tailgate. Their shirts read a lot of different things, such as "beer pong champ." They were also wearing SIU hats and an SIU "number 1 hand" was their. They were playing beer pong (with water) and had many beer bottles around. Slowly they would act more and more drunk. I thought it worked because it was in a good location and it happened during a period when a lot of people were around. They were also very loud and attracted attention.

Test Questions

1. What are the SMART criteria?

answer: Specific, Measurable, Achievable, Relevant, Time limit

2. Goods that you can't touch or handle, but still feel are called ________?

answer: intangable

3. Consumer Values can be defined as:

answer: attitudes shaped by personalvalues

Shaqtus

This commercial is advertising the "NBA on ESPN." What I like best about the advertisement is that it has humor involved in it, which comes from NBA legend Shaquille O'Neal. It also features ESPN anchor Stuart Scott along with Mike Breen. I think that the ad works because of the people who were in it, as many would argue O'Neal as the NBA's all-time greatest center. Stuart Scott is also a very popular figure for ESPN as he is part of many shows, such as SportsCenter and Who's Number 1. Breen is a popular play-by-play commentator for "NBA on ABC," in which ABS owns ESPN. He is also the lead commentator for the New York Knicks on the MSG Network. The people in this commercial definitely makes sense for the audience that ESPN and ABC are aiming toward.

Goals

My goals for the Spring 2009 semester are to get all A's and B's and make three to four stories for the River Region Evening Edition Sports team. I received my first two C's of my SIU career last semester and was pretty disappointed. I am looking to make up for that in this semester and bring my GPA back up to where I want it to be. I enjoy working for the schools television station and I think hat a strong goal for me would be to make, at the very least, three interesting stories for the sports department. It will be a busy semester for me, but I think that I can complete these goals without them interfering with one another.